The Dutch club’s most famous son has come back, but will his famously huge ego get in the way of success?

Johan Cruyff’s name is synonymous with Ajax. After all, the Dutch club’s two most successful periods began with Cruyff at the centre - as a player between 1964 and 1973 and then as manager between 1985 and 1987.

After a 23-year hiatus, the Dutch genius has finally taken up a formal role at Ajax by joining the club’s new supervisory board. Cruyff will oversee the restructuring of the club’s famous youth system and he will be integral to any policymaking. The new board also includes former Ajax and Juventus pitbull, Edgar Davids.

The return of El Salvador, as Cruyff was nicknamed when he played for Barcelona, has got the fans excited, but it has also caused tensions. During the initial talks earlier this year, Cruyff employed a new agent, after which the tone of his long-running attacks on the Ajax board worsened. The situation reached a climax in March when the Ajax board resigned, furious at Cruyff’s confrontational and brusque manner when trying to push through his desired changes. These included sacking several youth coaches, including academy director Jan Olde Riekerink, and replacing them with former players, something that would have cost over a million pounds in compensation.

The outgoing chairman, Uri Coronel, claimed to have saved every rude voicemail message he had received from Cruyff and to have recorded the proceedings of all their meetings. But it was impossible for Coronel and the rest of the supervisory board to remain when it emerged that they had conducted a smear campaign against Dennis Bergkamp, the Ajax legend whom Cruyff envisioned as academy director. Stories insinuating that Bergkamp, a Cruyff protégé, was mentally unfit for the role had been leaked to the press.

Coronel and his fellow board members were predominantly from the business world. They hardly stood a chance in winning a PR war against Dutch football’s most famous legend. Yet last month, Coronel couldn’t resist one last dig at Cruyff: ‘I’ve not seen him here since March. But it’s perhaps wise that I have nothing to add.’ Cruyff was conspicuously absent at the announcement of the new supervisory board at the Special Shareholders General Meeting. Coronel also warned that ‘the club is greater than the individual’ - an obvious reference to the massive Cruyffian shadow that hangs over the philosophy of Holland’s most successful club.

Cruyff is no stranger to controversy. In David Winner’s fantastic portrait of Dutch football, Brilliant Orange, Johnny Rep reflects on Cruyff’s influence during Ajax’s most successful period (1966-73), when they won six league titles and three European Cups in just seven years. Rep, who broke into the team in 1972, reflected on Cruyff’s famously big ego, which saw him lose the captaincy in 1973 to Piet Keizer: ‘It was not easy, not all the time. He said you must do this in a game, or you must do that. It was not easy for me to shut my mouth. He was always saying: more to the right, or to the left, or the centre. Always! If he gave a bad ball, it was not his fault. And he is always right! He is the best and all the time he is right. That was the problem with him for me.’

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It’s become a tradition in England to sneer at clubs that have taken on foreign investment, such as Manchester City and Chelsea. City have won the FA Cup since being taken over by Abu Dhabi in 2008, while Chelsea have picked up three titles and several other domestic cups since the Russian Roman Abramovich assumed control in 2003. With both owners pumping close to a billion pounds each into their respective sides, Arsenal manager Arsène Wenger has dismissed such investment as ‘financial doping’.

It is perfectly reasonable to suggest that pumping cash into such clubs has a greater effect in the English Premier League, where the wealth distribution from television deals is more evenly spread than elsewhere in Europe. With the UEFA Financial Fair Play (FFP) rules starting to kick in, however, perhaps this financial doping won’t be as effective in the future. Although this does look unlikely given Manchester City’s attempts to circumvent the financial restrictions.

While major monetary investment is more likely to reap rewards in the Premier League (when attempted sensibly, that is – see Portsmouth, West Ham and others are examples of how it can go badly wrong), it seems that in Spain’s La Liga, it could be the only way to break the eternal duopoly of Real Madrid and Barcelona. The exception was Rafael Benitez’s fantastic Valencia side, which won the title in 2002 and 2004.

Now, however, it seems almost unthinkable for a side other than the aforementioned duo to win the Spanish title. A large part of the Real-Barca dominance is due to the fact that 49 per cent of the television money is split between the two. The other 18 sides have to divvy up the remaining 51 per cent among them. In the modern game, it would be foolish to think sporting dominance isn’t supported by financial strength.

That is why the goings on at Malaga are intriguing. Bought last summer by Qatari sheikh Abdullah Bin Nassar Al-Thani for €36million (a price including the club’s debt), Malaga are laying the early foundations for a sustained challenge to the dominant duo.

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Which team can score a goal in the 97^th minute, only for there to remain doubts in the supporters’ minds of the certainty of victory – doubts which are confirmed as a 100^th minute equaliser is conceded through a moment of pure stupidity? Of course, it can only be Arsenal, the team, who are dangerously close to becoming a caricature of themselves, through the frequency of their collapses. They have now lost leads in 39 games since they last won a trophy – which amounts to an entire season and one other game of dropping points.

This latest Arsenal collapse in the dramatic 1-1 home draw with Liverpool can only serve to popularize the use of amateur psychology in trying to understand why this Arsenal team are fast gaining a reputation for being the most famous nearly-men in the modern era. Psychological blocks that cannot be overcome, a plethora of injuries hitting key members of the team at vital points during the season, and unfathomable football errors are recurring images when one analyses any Arsenal season for the past few years. It can only lead to media ‘pundits’ proclaiming Groundhog Day.

One would think it would be unthinkable for a title-chasing team to be playing at walking pace when chasing a win with only ten minutes to go till full time. There was no intensity, or movement off the ball to provide options to the player in possession of the ball. Liverpool defended and counter-attacked efficiently but the onus was on Arsenal, and they typically failed to make it count when the pressure was on them to cut Manchester United’s lead to four points.

One must credit Liverpool, but teams like Sunderland and Blackburn have also performed a similar tactical task without too many problems either. When one sees the most technically gifted team in football in Barcelona not hesitating to making several off-the-ball runs to try to make small gaps within the defending team, you wonder why so many Arsenal players remain static. The best team in history doesn’t shirk the hard work and graft required to implement their footballing style, so why should its imitators?

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